Communication Core FAQs

Read about the Communication Core first. 

What if I’d like to book more time with you? Do you only do two sessions and that’s it? What if I have more questions or a communications challenge comes up in my life that I need help with?

I am A-OK with booking more sessions with you. In fact, building longer-term relationships with clients who want ongoing communications support and a creative collaboration partner is the best possible outcome. In one instance, I co-authored a book with a client!

What if I want help writing things other than my Mission Statement, Personal Brand Statement, Elevator Speech, or ‘About’ page? What if I need help writing my LinkedIn summary, or I have a speaking engagement or a video interview that I need help preparing for?

Ask me for a Communications Menu and feel free to tick off the boxes that apply to you. Or if you have a bigger project like a course you’re delivering or a non-fiction book you want to write we can talk about designing a workplan for Creative Collaboration.

I’d really rather meet in person than over the phone. Can’t we do that?

I love meeting clients in person! I totally understand the desire to just sit with someone, make eye contact, and cut technology out of the equation. If this is a strong preference of yours, I can add a surcharge for travel costs (within reason).

What if what you write for me in the Communication Core isn’t quite ‘it’, or I want to request some changes?

No problem. I will do up to three rewrites based on your feedback. The idea is to produce something that feels like a brilliant reflection of your unique message, and frees you to start communicating with more unbridled confidence in your own value. Although my clients say I can get to that goodness pretty quickly, a little bit of refining work is a normal part of the process.  

I like this so far, but I’d like to ground my branding process and communications work in more than just ‘what I feel’ or who I think I am. How can we ensure my message is going to resonate with the clients I want?  

You are smart. Ask me about my Client Research Report. In my experience, if you want to undergo a market research process that has maximum bang for your buck, you need to involve your best clients in the conversation. Ultimately, you will have so much more clarity about how your clients see you, why they value you, and how you need to be communicating with them.

Sounds good. Let’s say hi to each other and explore the possibility of working together. 

February 20, 2015

The Communication Core



When I first launched Salvo Communications, I thought, ‘Ok cool, I’ll just have a little copywriting business, wear pajamas all day, and be left alone.’ I was a couple years out of an excruciatingly painful period in my life, and I relished the idea of establishing a simple homebound self-employment. I just wanted peace and quiet.

But entrepreneurialism doesn’t work that way, does it?

At first, I struggled to market my services and define my niche in a world of Internet-expanded possibilities. I wasn’t 100% clear on how I offered unique value that would result in financial and social security. But after a while I noticed something. Instead of landing those quiet jobs writing brochures, I was being approached by people who wanted to get together and just…talk. They wanted help figuring out how to express their ideas and explain what they did to other people.  They wanted help articulating their brand, their mission, and their message. They didn’t feel 100% clear and as a result they didn’t feel 100% confident.

The following describes a process I found myself developing as I worked with entrepreneurs, speakers, and leaders who needed clarity about their core messages. I call it the Communication Core, because it is designed to help my clients lay the groundwork for on-point messaging in all of their marketing efforts, and it even starts them off with a foundational piece like a mission statement.

So please read on and consider whether you could benefit from investing a little time and money into clarifying your core mission and message. My goal is for you to walk away from this process with the ‘magic words’ that free you to start expressing yourself, kicking down doors, and making powerful contact with the people who are ready to reward you financially, socially, and emotionally. They will be the words only you could speak.

Take care & talk soon,


The Communication Core process looks like this

  1. Send me an email. Just say hi.
  2. I’ll say hi right back, then send you a customized questionnaire intended to focus your thinking and get me up to speed on what you do.
  3. Within 2 days, I will contact you to schedule a one hour-long Clarity Session over the phone or Skype. Then, during our session, we will nail down what you do, why you do it, and who you do it for.
  4. Within 2 days of the Clarity Session, you will receive a Communication Blueprint that puts everything we discussed into words. The Communication Blueprint will be your quick and dirty communications cheat-sheet, the essential information you need to share when you talk or write about your business, brand, or Big Idea.
  5. Then, if you want to go deeper, we will book and conduct a second hour-long Clarity Session over the phone or Skype. This second session will be devoted to fleshing out your message, brainstorming creative and effective ways of putting it all into words, and identifying the most important stories and sources of information for strengthening your pitches and legitimizing your mission.
  6. Within 2 days of the session, you will receive a Communication Core document that puts everything we discussed into words, and also includes the Mission Statement, Elevator Speech, Personal Brand Statement, or ‘About’ copy for your website (your choice) that I will write for you. This document will function like a seedbed for the copy you end up writing, speeches you end up delivering, and pitches you end up nailing. It will assist you in delivering your singular message in a voice that is uniquely your own.

It will cost

The first Clarity Session + Communication Blueprint is $150

The second Clarity Session + Communication Core is $150

Or purchase Two Clarity Sessions + Communication Blueprint + Communication Core together for $250

The Communication Core process is best for…

Solopreneurs or small business owners who have a lot of direct, personal contact with their clients

Speakers & gifted verbal communicators who connect easily with people but struggle to translate their essential ideas & values into coherent written messages

Entrepreneurs who have been doing their thing for a while & are ready to get to the next level in terms of having a polished, powerful, on-point brand

Visionaries & future thought leaders who know they have an online course, non-fiction book, or presentation series in their future

Sound interesting? Email me and we’ll have a chat about it. 

Learn more, read the FAQs.


An Argument For Story-Based Communications (Part Three): Intimacy From A Distance


[Read Part One of this post here.

[Read Part Two of this post here.] 

One evening a few years ago, I suddenly found myself part of a surging formation of women dressed in business casual and haute couture. We were blocking traffic all around Vancouver’s Rogers Arena as we funnelled into the stadium in a slow-moving column. Once inside, the energy in that cavernous, low-lit space was so high it felt nearly hysterical, all echoing chatter and the squeaking of retractable seats.

A friend of mine was treating me to this event, and she sat beside me with shining eyes. I was tired and foggy because I’d spent the better part of the afternoon drinking in the ravine behind my house. I was enduring a marital breakdown, white-knuckling my way through an interminable grief process, and most of my days were bad days.

Read the rest of this entry »

October 29, 2014

An Argument for Story-Based Communications (Part Two): Captivate the Entire Mind


[Read Part One of this post here.] 

[Read Part Three of this post here.

Have you ever played the game where you stand face to face with a partner and the two of you try to move in perfect synch? Imagine if you could mimic your partner faultlessly in real-time, without making any conscious effort to anticipate her movements. It seems magical beyond belief, but this perfect ‘mirroring’ is exactly what occurs when we engage in storytelling.

A study lead by Princeton University’s Uri Hasson revealed that when we listen to a storyteller, the neural activity between audience and speaker becomes almost synchronous, meaning that the same areas of our brains are being activated.

Incredibly, when we are ‘really listening’ to someone, we are actually reflecting this person’s mind.

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October 2, 2014

An Argument For Story-Based Communications (Part One): Show Don’t Tell



[Read Part Two of this post here.] 

[Read Part Three of this post here.] 

If you’ve ever taken a creative writing course, you’ve been instructed to ‘show, don’t tell.’ This same advice should apply to marketers, who are tasked with making the product or person they are presenting interesting, relevant, and memorable to potential consumers or clients. Unfortunately, marketers loooove to tell, tell, tell.

But the idea is to make a big splash with total economy, because nobody pays more than a moment’s attention to anything in this era of information-glut. And there is no more economic and elegant vehicle for capturing attention, maintaining interest, and creating memories than the good, old-fashioned well-told story.

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September 11, 2014