Escape The Brand Trap, Female Entrepreneurs


Hey Ladies!

Real talk: your business won’t start taking off once you finally nail your branding.

“Perfect Branding” isn’t the magic pill that will cure whatever is ailing your biz. Stop obsessing naow or you are dead meat, baby girl. Yes, your website might suck. In fact, it probably does, at least a little. But that matters so much less than you think. And your fixation with what may or may not suck about your “brand” is actually killing your business.

“Does My Marketing Make Me Look Fat?”

In Canada, where I live, more than 35% of all self-employed people are female, which means more women are choosing to start and run businesses than ever before. So far, so good. However, I believe a significant portion of this female 35% is wasting the revolutionary potential of their self-employment by transferring their habitual concerns with appearance onto their business. They’re used to worrying way too much about how good they look (physically and socially), so they tend to worry way too much about how well their branding is coming across.

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August 13, 2015